Music is the cornerstone of our lives as well as our careers. While predicting the hits is hardly a snap, knowledge of the cycles of music makes any music programmer better. Zapoleon Media Strategies' Guy Zapoleon, Mark St. John and Steve Davis presented the most recent Conclave Webinar - Surfing the Music Cycles: Music Trends And How They Affect Radio - Wednesday, June 30th.

Most of us share a strong passion for music in addition to our passion for radio. A few years back a student of national music charts noticed recurring patterns over time with certain textures and styles of hit music. His research led to the fascinating results and study you will want to see and hear.

You have no doubt heard of the “doldrums”, “extremes” and “re-birth” cycles in the life of popular music. In this webinar you heard from the architect of the theory of Music Cycles, Guy Zapoleon along with Zapoleon Media Strategies partners Mark St. John and Steve Davis as they took attendees through the “cycles” discussing:

• How the cycles began in 1956 and continue to this day
• How it is not JUST about the music but a reflection of social attitudes and pop culture:
• How understanding the basics of the cycles helps programmers
• How to maximize your opportunity when the cycle is strong
• How not to get off track when the cycle is low

They joined Conclave Board member and WARH/St. Louis air talent Jay Philpott in presenting a highly memorable webinar!