One of the big challenges for radio stations, regardless of market size, is how to create fresh promotional ideas that can help sponsors achieve their goals and promote their station at the same time. Given the demands on today's Program Director, it is increasingly difficult to find time for "out of the box" thinking.

Label reps are often a great source of ideas, because we deal with so many program directors and promotion directors every week. We are able to not only learn about promotions that are working in other markets, but in many cases help to implement them.

Of course, the Country Radio Seminar is one of the best sources of promotional ideas for radio. Each year Country Radio Broadcasters presents a panel that provides a wealth of successful ideas garnered from stations all across America. Many of these ideas were submitted for consideration for the promotional awards that are presented each year at CRS, which recognizes the best promotions done during the past year by Country stations in small, medium and large market categories.. This is always one of the most popular panels at CRS, and we have been asked to present it at The Conclave this July in Minneapolis.

I was the moderator of this panel at the most recent CRS, and am pleased that I will be able to reprise this role at a panel during "CRS at The Conclave". This presentation is intended to provide ideas that stations in markets of all sizes can put into place on the Monday morning following The Conclave and increase audience and revenues.. The session, "CRS at The Conclave: 60 Ideas in 60 Minutes' will be presented at 3:30 pm on Saturday, July 23 .

That's sixty great promotion ideas from some of the best radio stations in the country, all in 60 minutes!

I look forward to seeing you and together furthering CRB's mission of "Growth Through Sharing" at The Conclave in Minneapolis, July 20- 24.

For more great ideas that can apply to all formats, go to the Country Radio Broadcasters website: http://www.crb.org