The Conclave

Welcome to #Conclave42

  • Wednesday, July 26th

9am - 4pm

Genius Day with Music Master


5pm - 6pm


Networking Panel: Make The Most Out Of Conclave

From radio events to the use of social and digital platforms – learn how to effectively stay top of mind with industry decision makers; build people skills, confidence and create genuine relationships.


6 pm – 9 pm

vCreative Conclave 41 Welcome Party!




  • Thursday, July 27th

8:30 am – 8:50 am 

The Conclave Scholarship Ceremony



9:00 am - 10:30 am

Keynote Session: Ask Me 'Almost' Anything

Whether you're in Chicago or Chattanooga, as the industry grapples with the digital revolution, understanding the fundamental changes at the local level is critical for everyone in radio.


Ask this panel of radio leaders almost anything.


From how to grow your career with fewer opportunities, to what companies are doing to stand out in the sea of digital music offerings. Whatever is on your mind, here's your chance to ask. 


Breakout Sessions:

10:30 am – 11:15 am


The Four Essential Elements of Every Successful Show: Making the Audience Fall in Love With You So They Come Back for More.



DIGITAL: Alexa Is The New Radio In Homes

Technology is moving so fast. This panel of pros will show you how to keep up with the pace with very little resources.



11:15 am - 12 noon

REVENUE: How To Minimize Your Own Agenda and Speak the Client’s Language


Come at proposals from the client’s point of view - how is what you’re selling them truly helping them differentiate themselves in their business landscape.


PODASTING: Everybody's Doing It 

As Podcast consumption continues to grow, it’s becoming more and more important for all of us to find where we fit into the on-demand audio space.

This team will share insight to some of radio’s successful podcasts, why they work and how we can get started or grow our current podcast efforts.


12 noon – 1:30 pm

Join us for a special luncheon with a surprise guest!


1:30 pm – 2:15 pm


Ratings & Revenue: 4 Questions Facing Everyone In Radio

Fred & Paul Jacobs tackle some of the big questions facing radio broadcasters. 
Both challenges and opportunities abound.



Breakout Session:

2:15 pm – 3:00 pm

REVENUESelling Digital And Social In A Meaningful Way

We should only measure what moves, and then be able to explain the impact we created for our advertising partners that invest in non-traditional assets.


Culture: The Art Of Leadership 

All too often we can get lost in the frenetic energy of the day to day and overlook the importance of really showing up for our team and even for potential hires.

Take a refresher course in how to keep the team focused, identify prospects


3:00 pm – 3:45 pm

RATINGS: Here’s To The Rule Breakers


PDs seem to fall into two groups - those who never break rules (and have boring stations), and those who break ALL of the rules (and get fired).



DIGITAL/SOCIAL: How To Build Your Hierarchy Of Attention

You can’t be everywhere and be equally excellent on every digital and social platform. There’s a “hierarchy of attention” each brand needs to build; how much time to commit to each platform in order to be effective, and which ones we just have to walk away from. This panel of pros will help you identify where to place our limited resources (time, people and money), and create measurable impact on ratings and revenue.



3:45 pm – 4:30 pm

PROGRAMMING: Why Do People Do Dumb Stuff And Then Wonder Why Dumb Stuff Happens To Them?


Many of the questions last year revolved around getting that big break or figuring out what they are doing wrong that is preventing them from advancing.

Perhaps a session of brutal honesty to help folks make better decisions

List out common pitfalls that people fall into. Like doing stupid things on social media.


VIDEOTurning Views Into Value

This session will show how video content & creation can be applied to sales presentations.


Techniques that can be easily used to make videos geared toward sales presentations.

The importance in investing in video equipment that talent can use to create real impact. Deliver takeaways to bring back to station management.


4:45 pm - 5:00 pm

PROGRAMMING: On-Demand Streaming is The New Request Line


5:00 pm - 7:00 pm

vCreative Conclave Cocktail Party!


  • Friday, July 28th

8:30 am - 9:00 am

2017 Rockwell Lifetime Achievement Award Ceremony

9:00 am - 11:00 am

Third Annual Conclave Speed Mentoring Breakfast


11:00 am- 12:30 pm

All-Star Talent Session

Legendary Radio Talent Share Stories & Insight!


12:30 am- 1:15 pm

How to Stand Out in a World of Infinite Choice

Best practices to generate Top of Mind Awareness for your brand with those who matter most.

Agenda subject to change without notice.


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