WEDNESDAY 7/14

6PM-THE WECAN NETWORKING EVENT - The 3^rd annual Conclave’s Women’s Education & Career Advancement Network event, featuring a special performance by the Brave New Workshop! Free for Conclave registrants; all others, $25 at the door ($20 in advance). Presented by McNally-Smith College of Music, Brown College & Alliance for Women In Media.

THURSDAY 7/15

THE 2010 JACOBS MEDIA SUMMER SCHOOL

Presented by Americountry.com/Spotvo.comEnvision Radio Networks

8A -Airchecks 101: Whether you’re the PD who airchecks the staff or you’re a jock who perhaps isn’t getting objective evaluations, talent coach extraordinaire – Keith Cunningham – presents the keys to effective airchecking and on-air evaluations.  What are the best questions to ask and how can programmers and talent get the most out of challenging one another to strive for better on-air performance?

8:20A-Back to the Future – Gaming the Arbitron Diary: Many markets are years away from PPM and many others may always be measured with the diary methodology.  Arbitron’s legendary research guru, Dr. Ed Cohen, will map out the keys to winning the diary game, as well as the changes that Arbitron has made in recent years to keep the diary viable.  Even if you’ve been in radio for decades, this look inside the Arbitron diary is worth the tuition.

8:40A-Beyond Music Scheduling: Music scheduling software has become ubiquitous in radio, but what are the key questions programmers should ask before sitting down to schedule today’s log or tomorrow’s special weekend? Analytics maven, Ralph Cipolla, discusses the big questions PDs should ask themselves that will make for more effective and strategic music scheduling. 

9A-Brilliant at the Basics: At a time when everyone is talking about what radio can do to be more competitive in a digital world, guest lecturer, Saga Communications’ dean of programming, and last year’s Rockwell Award honoree, Steve Goldstein, presents his now-famous prescription for how programmers can most effectively attack and solve everyday problems and challenges.  Being “Brilliant at the Basics” doesn’t require big budgets or staffs, and these are lessons that every PD should know and adopt.

9:20A-Building Your Brand: Gone are the days when radio stations marketed personalities.  So how do local DJs position and market themselves in order to help their stations and solidify their place in local communities.  Jacobs Media’s Bill Jacobs lays out the key steps that every on-air personality should take to cement their relationships with audience, advertisers, and communities.

9:40A-CSI Columbia: No one has spent more time dissecting PPM data than Arbitron’s own Gary Marince.  In this key session, Gary identifies how the DNA of PPM translates into actionable programming steps that work whether your market is measured with meters or diaries.  Gary will dig deep into the analytics of Media Monitors to identify the keys that unlock PPM success. Joining Gary will be Phillippe Generali/Media Monitors.

10A-Getting Social: The industry buzz is about social media, but many stations and personalities miss some key elements in maximizing their presence.  Jacobs Media’s Keith Cunningham lays out the building blocks for setting the right tone, whether you’re utilizing Facebook, MySpace, LinkedIn, Twitter, or email databases. 

10:20A-Research for Dummies: There is no research budget, but the need to understand what the audience wants and needs has never been more important.  Fred Jacobs lays out a 5-point plan for investigating audience perceptions for just the cost of pizza and soda that will effectively put you in touch with your audience.  From Listeners Advisory Board groups to web surveys, this course presents a great plan that any station can implement.

10:40A-Customer Service: In an environment where the phones may not be answered efficiently, the need to welcome in new listeners and positively reinforce current station fans has never been greater.  Ralph Cipolla breaks down some of the key steps that stations can do to get in touch with the audience, and be more competitive in a rapidly expanding entertainment marketplace.

11A-Selling Your Station: In this environment, ratings are often not enough to drive revenue.  So what can programmers do to ensure that sales departments are maximizing ratings?  Jacobs Media sales professor, Paul Jacobs, teaches that PDs and even jocks can take a proactive role in sales.  This class breaks down the keys of making an effective sales call, and lays out the steps that talent and programmers can take to make a contribution to the bottom line.

11:20A-Theater of The Video Mind: Radio is no longer just for the ears.  Smart stations are integrating video, webcams, and other digital visual tools to enhance the station and personality experience.  Jacobs Media’s Keith Cunningham take a look at the actions stations can take to utilize video in a variety of ways and methods that will make shows more compelling and buzzworthy.

11:40A-The Media Hierarchy: Jacobs Media’s annual Technology Surveys provide a road map for how stations can take advantage of key digital trends.  In this last session, professor emeritus, Fred Jacobs, walks students through the findings that programmers can apply to their stations to best take advantage of where the trends are heading – without breaking the budget. 

1P-PROGRAMMING TRACK: MSG -Music Scheduling Greatness No matter what music software you use, you’ll pick up some great tip and tricks to help grow your station’s TSL by creating music logs that maximize your library's potential and make your time scheduling more effective. Keith Hill/CEO The Unconsultant/Sponsored by WideOrbit

2P-MANAGEMENT TRACK: Big Brother Is Watching What new measurement technologies can show us about audience behavior. From identifying songs that affect station switching to providing an EKG on your radio station, new technologies are helping programmers gain greater insights about how listeners use radio. This technology dovetails with PPM implementation, but also applies to diary markets. Phillipe Generali/RCS-mScore, Moderator - Warren Kurtzman/President COO Coleman Insights, Moderator: Paul Heine/Inside Radio

3P-PROGRAMMING TRACK: Identity Theft For Fun & Profit There is nothing more important to a station than having a strong identity and brand equity. At this Conclave session, steal ideas to help make your station stand out on the dial by creating imaging that helps improve your station’s recall and conveys the message of who you are! Terry Phillips/Creative Director CBS-Detroit, Dave Shakes/CEO Shakes Radio, Tony Gray/CEO Gray Communications, Darrin Marshall/Creative Services Director-Clear Channel Washington, Moderator – Joel Folger/CEO Folger Media

3P-TECHNOLOGY TRACK: The Crowdsourcerer’s Apprentice Is it just a game or a social movement?  Wikipedia is exploding and blogging has gone crazy…are you part of the new crowd. The power of many is greater than the power of one…and listeners want to play along.  Crowd Sourcing is empowering listeners to take control of your radio station using the web and mobile devices. Can Crowd Sourcing increase your ratings in PPM or Diary? Do listeners really believe that they can ‘control’ the radio station or is it just a panacea? How do I drive new revenue by adding Crowd Sourcing to my radio station? Daniel Anstandig/VP McVay Media, Brooke West/Jelli – VP Sales

4P -LIFE SKILLS TRACK: The OTHER 10 Commandments The Other 10 Commandments of Sales for Non-sales People. Believe it or not, we all sell for a living and the sooner you realize it, the sooner your job/role will get much easier. Even if you don’t “sell spots,” you’ll learn some great lessons to apply in your current position. You’ll also get a better understanding as to what salespeople do what they do, sales lingo and how to interpret it, and if you need a job, how to become a Jack/Jill of all trades. Danno Wolkoff President/CEO - Envision Radio Networks

THE 2010 PROMOTION SUMMIT

Presented by Promosuite

1P-PROMOTION SUMMIT: Client Intervention 101-Get The Buy and Save Your Soul  Ratings generate sales - and sales sometimes generates headaches. Join a positive session to supply value added opportunities that enhance your programming and meet the needs of your clients. Based in reality, this session will help your station make more money without selling out your programming ideals. David Moore/OM-Entercom Madison,  Jules Riley/Consultant Folger Media.

2P-PROMOTION SUMMIT: Brain Blitz 2010/Slaying Cliché Promotions Don’t just listen; Contribute to the most vibrant session at the 2010 Conclave! This crowdsourced think-tank will assassinate the traditional promotion proposals and generate fresh ideas we could all use. Get here, speak up, and hang on - it’s going to be a wild ride! Steve Jones/New Cap Radio

3P-PROMOTION SUMMIT: COPS/Community Oriented Promotion Session Despite smaller staffs and fewer resources, great radio stations still respond when their community is in need. This session is designed to give you clear action steps to follow before and after the unthinkable happens in your town. From small fund drives to major service programs learn from those that have made a difference when it counted. Barry James/PD WILV-Chicago, Mark Elliott/PD WIKY-Evansville, Greg Runyan/PD KZIA-Cedar Rapids

4P-PROMOTION SUMMIT: The Street Hacker’s Guide to the Universe If you think your street presence is a card table at the car dealership; we’d love to compete with you. Spend 60 minutes with the Sergeant of the Street Team to build a REAL street presence for your station in order to takeover your town. Paige Nienaber/VP Funn & Games, Clifton Media-CPR

5P-THE WELCOME GATHERING - The traditional Conclave ‘Meet & Greet’, a 35-year tradition. Presented by Radio-Info.com.

FRIDAY 7/16

9A- KEYNOTE: MEET THE PRES (AND A FEW CEO’S)! Company Presidents and CEO’s join moderator Radio-Info’s Tom Taylor in identifying the true future of the industry in front of those who will be executing it! Bruce Reese/Bonneville, Jeff Warshaw/Connoisseur Media, Jeff Dinetz/Nextmedia Radio Group, Gary S, Rozynek/Maverick Media. Moderator, Tom Taylor/Radio-Info.com

10A-MANAGEMENT TRACK: Turn To Chapter 11 A session that has never been needed more than today with the number of companies going through and emerging from bankruptcy. Programmers and managers need to know, from the inside, what the bankers, investors and owners are dealing with - and why decisions are made one way or another. From the mouths of those who are doing it daily. Jay Meyers/President-CEO, Broadcast Management and Technology, Larry Patrick/Founder-Patrick Communications, Chris Ensley, Director/Coady-Diemar & Partners LLC. Moderator: Gary Krantz/Krantz Media Group

10A- LIFE SKILLS TRACK: Jox to Vox A look at your possible future in the voiceover industry, whether you are focusing on station voicing/imaging and the new realities that shape its evolution or more traditional commercial work and voice-acting. You'll also be able to find out about the world of representation, and discover if you're better off with an agency or as a freelancer. Rich Van Slyke, Dick Ervasti, Veronica March, Kate Lawrence, Moderator-Jay Philpott/The Arch-St. Louis. Presented by RAMP: Radio And Music Pros.

10A – MANAGEMENT TRACK: How Stations Large & Small Are Monetizing HD Radio  How creative positioning and programming, along with brand awareness can all serve to make a compelling case for advertiser support for HD Radio Multicast channels.  Rick Greenhut, Ibiquity Digital Corporation/Dir. U.S. Broadcast Sales

11A-RAMP/Minnesota Twins Ticket Voucher turn-in! Consult your program for details.

11A- PROGRAMMING TRACK: The 50 Minute Oil Change Just like your car’s engine, you have to keep the vital parts of your station running at top performance. Two of the industry’s best morning show coaches will give your 50 great ideas in 50 minutes to keep the show fresh, help create content that connects, and strengthen this key daypart. Mike O'Malley/Partner Albright & O'Malley & Tommy Kramer/Talent Coach. Presented by Americountry.com/Spotvo.com/Envision Radio Networks.

11A- TECHNOLOGY TRACK: Money-Making with Mobile Streaming Mobile Streaming is on fire…and so are the dollars you can generate in new revenue if you use it correctly! This session is going to serve up some simple, turn-key solutions that can help you extend your brand and drive new digital NTR by creating new custom content and sponsorships. Whether it’s custom podcasts, streaming music or video there are a number ways to be heard anywhere, anytime. Paul Jacobs/VP Jacobs Media

11A- LIFE SKILLS TRACK: Finding Your Dream Job What do you want to be when you grow up? In this session, you'll learn 8 simple rules for finding the job you love! Maureen Anderson/Host-"The Career Clinic"

12P- THE 2010 AWARDS LUNCHEON A special luncheon honoring winners of the 2010 Conclave Scholarships and this year's Rockwell Award recipient, Valerie Geller! Featuring a performance by Lynhurst!

1:30P- MANAGEMENT TRACK: Exact Change Required Radio is adapting to changing advertiser needs. Clients are looking for more than just time buys from radio. They want integrated marketing campaigns that involve on-air, online and on site. Broadcasters are responding with custom micro-sites for advertisers, even client-branded online radio stations. This session will look at the new ways sales & programming are coming together to develop unique solutions for changing advertiser needs. Lance Richard/Entercom VP Digital Sales, Tom Bender/SVP Greater Media. Moderator -Brad Fuhr/Affiliate Sales-Support, Emmis Interactive

1:30P- PROGRAMMING TRACK: You've Got Stripes You've waited all of your career for your first shot at being a manager...you only have one chance to make a first impression; don’t blow it. Spend time with some of the most successful young executives in both radio and records and learn the skills to become a good manager and a great leader. Dylan Sprague/Program Director KALC and KQMT Entercom Denver, Rod Phillips/Sr. VP of Programming Clear Channel, Todd Glassman/Sr. VP –Universal/Motown, Justin Chase/Beasley Bdcstg-Las Vegas, Moderator-Chad Rufer/PD, WINK/Ft. Myers. Presented by Americountry.com/Spotvo.com/Envision Radio Networks.

1:30P- TECHNOLOGY TRACK: Are You Being Followed/Social Media in 2010 & Beyond Are You Being Followed? - Social Media Strategy that Gets Results!  Find out how presenter Jessica Northey gained 60,000 followers! Join Ms. Northey for this rewarding excursion into the world of Social Media! Jessica Northey/SocialMediologist and Owner of Finger Candy Media.

1:30P- AIRCHECK CLINIC #1 Bring your 3-minute scoped aircheck, and be critiqued by a noted staff of programmers. Faculty TBA

THE 2010 CONCLAVE COLLEGE

Presented by All Access & Coleman Insights

2:30P - CONCLAVE COLLEGE: PPM Lessons for the Diary World. Radio’s livelihood relies on ratings to show who is listening, how long they are listening, and most importantly to whom they are listening. At present, 33 of the top 50 markets are using Arbitron PPM devices to measure radio listening. The use of PPM has given programmers a more granular view of how radio is used. And, there are lesson to be learned for every size radio market. Gary Marince/VP Programming Services & Development - Arbitron Inc.

3:30P- CONCLAVE COLLEGE: Exec Marks The Spot Millions and millions of radio listeners tune in to the stations overseen by these key programming executives every week. How do they help their companies achieve ratings success? What do they see in the future for the industry? How did they achieve their success? What advice do they have for you to be a success? The answer to these questions and a lot more when these executive PD’s hit The Conclave. Rod Phillips/VP Programming - Clear Channel, Jimmy Steal VP/Programming - Emmis Communications, Tom Land/Director of Radio Programming - Journal Broadcast Group, Jay Stevens/SVP-Radio One. Moderator John Gehron

4:30P – CONCLAVE COLLEGE: 35 Years of Hits! Three seminal artists will join together, courtesy of BMI, for the first time ever in a very special music presentation. John Oates (from Hall & Oates…”Rich Girl”, “Maneater”, etc), Larry Hoppen (from Orleans…”Still The One”, “Dance With Me”, etc), and Kevin Griffin (from Better Than Ezra…”Good”, “In The Blood”, etc) will take the stage to tell stories and play their hits! 

7:10P- MINNESOTA TWINS VS. CHICAGO WHITE SOX, presented by RAMP! A limited number of tickets will be available for this first-ever visit by the Conclave to the acclaimed Target Field to see OUTDOOR baseball (dress appropriately)! Busses will board at 6P.

SATURDAY 7/17

9A- CAREER FAIR – An opportunity to interview, and be interviewed, for new career possibilities!

10A- MANAGEMENT TRACK: Fishing not Phishing-Making Money from Station Streams As streaming consumption continues to rise, broadcasters are placing greater emphasis on keeping streaming costs in check and monetizing their growing online audience. This session will look at the costs involved in streaming, filing Sound Exchange reports, and monetizing station streams.  Tom Bender/Greater Media, Dave Rahn/Custom Channels, Moderator: Kurt Hanson/RAIN

10A- LIFE SKILLS TRACK: Low Frequency-Turning up the Volume about the Lack of Women In Radio Radio is among the many industries whose executive positions are male dominated.   Glass ceilings in the radio industry- and across America – are keeping half of our best executive talent on the sidelines. In this frank, brutally honest session, Dr. Eric Shoars will reveal the actual factors that create and reinforce glass ceilings - it's not just about gender - as well as strategies to overcome these barriers. A game-changer for women and a revelation to men, you'll see why Dr. Shoars' expertise is sought-after across the U.S. and internationally, and how the radio industry can immediately benefit from his insight. Eric Shoars/Author- Women Under Glass

10A- AIRCHECK CLINIC #2  Bring your 3-minute scoped aircheck, and be critiqued by a noted staff of programmers. Faculty TBA

11A- PROGRAMMING TRACK: Talent Free For All Being heard by thousands of listeners every day, these air talents are at the top of their game. What makes them a success? Hear it here in what will be one of the Conclave’s most entertaining sessions. Dave Ryan/KDWB Minneapolis, Blaine Fowler/WDVD Detroit, Chris Carr/WUBE Cincinnati, DeDe McGuire/KKDA-Dallas, Moderator JJ Kincaid/Z100-NY. Presented by RAMP: Radio and Music Pros

11A- TECHNOLOGY TRACK: Online Digital Strategy: Armed & Dangerous All too often radio stations get confused by “tactics” and ‘strategies”. The discussion will focus on real tactics hitting tangible goals. What % of your BCF do you want to be pure digital dollars? What does your digital promotional calendar look like for the year? What specific things are you doing around existing station content or what new content have you created to reach listeners digitally? Gregg Lindahl/VP-Digital, Cox Media Group, Jason Banks/myLocal.net co-Founder. Moderator: Joel Denver/AllAccess

11A – PROGRAMMING TRACK: Surviving In A Multi-Platform World Formats such as Urban have become more unpredictable and more challenging. Hear from those who have faced these challenges and succeeded. For radio it means a more listener-focused approach, one that takes full advantage of competitive weaknesses in the market. For record executives, it means a better understanding of radio and a realization that since the inception of PPM, playlists have gotten tighter and the ability to break new artists more difficult but PPM is not the enemy of new music. Tony Gray/Gray Communications, Jay Stevens/SVP Radio One, Derrick Baker/99 JAMZ, Derrick Brown/Clear Channel, Chicago - Director of Urban Programming, Brad Davison/Columbia/Epic Records – SVP Urban Promotion, Derrick Brown/WVAZ-WGCI Chicago. Moderator: Jerry Boulding/AllAccess

NOON – The Great Minnesota (Indoor) Picnic! Presented by Troy Research!

1:30P- KURT HANSON’S RAIN SUMMIT MIDWEST The poignant industry standard for defining the future - The RAIN Summit -comes to the Conclave for the first time! Come witness the future before it happens! Presented By Allaccess.Com & Coleman Insights

1:30P- JERRY CLIFTON’S NIGHT SCHOOL  New World Media’s Jerry Clifton steps into the role of professor in this multi-hour session, teaching radio’s most overlooked assets – the night talent – how to excel in their unique craft!

SUNDAY 7/18

9A- CONCLAVE SUMMER BOARD MEETING Everyone’s invited!

NOTE: This agenda is subject to change without notice.